Puff Bar
Disposable Vape
Logo | Product Packaging
Summary
Puff Bar is a disposable nicotine vape device. It is a relatively new brand with a notably bold approach to color and comes in assorted flavors but I wanted to re-imagine the product as a luxury brand for a more sophisticated market.
Approach
Give the brand an air of high end sophistication but keep it approachable.
Product Research
The Puff Bar device has an extremely low profile and mimicks the shape and size of the popular Juul vape pen, the biggest difference being the Juul has refillable cartridges and the Puff Bar is a disposable product. The benefit of the Puff Bar is that it does not require charging or purchasing any additional vape accessories to use it. Overall the product is very sleek and minimal and comes in a variety of bright, solid colors that match the flavor advertised on the outside packaging. Competitors: Pop, Juul, Z Stick (Ziip Labs), Fling Wide (White Cloud), Halo VICE
Target Audience
Millennials and Gen Z (18–38) college students and tech savvy, young professionals. Puff Bars are a great option for anyone that may have forgotten their Juul at home and would like to pick up a cheap alternative from the store without spending a ton of money on the go. Young adults and people new to vaping may consider purchasing it due to it's low price, numerous flavors, colorful appeal, and convenience.
Millennials and Gen Z (18–38) college students and tech savvy, young professionals. Puff Bars are a great option for anyone that may have forgotten their Juul at home and would like to pick up a cheap alternative from the store without spending a ton of money on the go. Young adults and people new to vaping may consider purchasing it due to it's low price, numerous flavors, colorful appeal, and convenience.
Audience Persona
Jacinda is in her mid 20's. She is a single college student who enjoys electronic music, hip hop and indie rock. She is stylishly understated and spends her week going to class and her weekends at live music events. She is a casual nicotine user and enjoys it most when hanging with her friends or when she goes out on the weekends.
Moodboards & Sketches
Final Logo & Package Design
My final package design incorporates a modern take on vintage art nouveau smoke. The smoke and logo are designed to be printed in gold foil to give the product a feeling of luxury and to catch the customer's attention from afar. The warnings on the front and back while unsightly, do adhere to national FDA standards for all Tobacco products. Flavors are identified by their name and a colored metallic foil diamond that can be seen from both the front and side of the package. I designed the device itself to be sleek and minimalist, only including the logo, a stylized indicator informing the user of which side to use, and the type of flavor in understated type.
